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Toto Wolff Set to Divest Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking achievements in F1

Toto Wolff is in advanced talks to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – following the McLaren team were valued at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a stake approximately five percent.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes and chemicals giant Ineos Group, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We will be making no official statement on the matter. The management structure of the team will remain unchanged, and each shareholder are dedicated to continued achievements of the brand in Formula One."

Valuation Increase

The deal signifies a substantial rise in worth of the Mercedes team since Ineos acquired its stake for £208 million in 2022.

This surge demonstrates the expansion in valuations of F1 teams recently due to the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458m) at the box office.

It is the actor's top-grossing movie and the most successful sports movie to date.

Current Standings

Mercedes are second in the team standings, trailing McLaren Racing, with three races left this season.

Their lead driver George Russell has won two of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

About the author

Daniel Fuller

Elara Vance is a tech futurist and innovation strategist with over a decade of experience analyzing disruptive technologies and their societal impacts.

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