Users will soon have a fresh option that permits them to cut down on the quantity of AI-made media appearing in their streams. This step comes as the company disclosed that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a widespread launch. This advancement aligns with a rise in content created by AI, fueled by emerging video-generation tools.
AI Proliferation Online
Studies have shown that almost a tenth of the fastest-growing content creators on another major platform primarily display content made by AI. A considerable share of this output is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often absurd or surreal.
Our research shows that a lot of users like content made with AI tools, ranging from computer-generated images to science explainers, and we aim to offer the community the power to increase or decrease of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its service tagged as made with AI. Overall, more than 100 million pieces of content are added to the platform every day, making AI content a minor portion of its complete catalog.
How to Adjust Settings
Members will be in a position to decrease or raise the volume of artificial media they watch by using the topic control setting in the app and selecting “AI-generated content”. Additional categories that currently be controlled under the tool encompass news, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s policies oblige creators to identify “realistic” AI-generated content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the service will henceforth apply an artificially created watermark to content made using its own AI tools, or identified by an cross-platform project for spotting artificial media. This measure is designed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2 million educational fund for professionals and institutions to create educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in educating coding and technology.
Moderation Strategy
The platform has supported its safety measures, during controversy over proposals to cut jobs for hundreds of review team members in the UK. It is set to reduce hundreds of positions in its content moderation division in London, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive stated that people-led review would remain essential, but AI can safeguard staff by removing the most distressing content before it has to be seen by staff. TikTok reported a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable work at speed.”
