How Secret Filming Exposed a £28m Timeshare Scam

Prosecutors have labeled it as among the biggest deceptions of its kind in the Britain.

Altogether 14 defendants have been sentenced for their role in a £28m scheme to swindle in excess of 3,500 vacation property investors.

The targets were desperate to get out of decades-old vacation property deals and sought out assistance.

Most were aged between 60 and 80. Over 500 of them surrendered more than £10,000, and one individual handed over in excess of £80,000.

Those affected were exposed to aggressive sales meetings continuing for six hours. They were left out of pocket, holding worthless fake "credits" and still bound by high-priced timeshare contracts they often use.

The Company Central to the Fraud

The business at the core of the fraud was the timeshare resale company. They took clients' cash to finance the proprietors' luxurious lifestyle of exclusive education, millionaire mansions and exclusive air travel.

The individual at the helm of the organization, the company director, was given a seven-and-half year sentence in January for conspiracy to defraud.

On Friday, his wife Nicola was part of the concluding cases to receive sentencing.

She was given a 24-month deferred imprisonment at the judicial venue after pleading guilty to illegal fund handling.

It has been a long time coming and signifies a significant success for the people who spoke out, the law enforcement and legal representatives.

How the Investigation Started

The initial awareness of the company was in the summer of 2016. The position was in the research department of a broadcasting service, making documentary features.

A colleague noted that his parent had assumed the rights of a holiday property in a European resort and, after long-term use, had commenced searching to get out of the deal.

It should be noted how common timeshares had become with English tourists in the last decades of the 20th century.

Vacation properties allowed individuals to access the same accommodation every year, or swap their time slots with other owners who had units in other resorts. About 600,000 vacation seekers seized that opportunity.

The first timeshare rush was paired with a lot of stories about unscrupulous sellers mis-selling units. They became a staple on investigative broadcasts.

The common timeshare contract tied investors in for many years.

In that period, those investors who had experienced their assigned property in the resort for 20 or 30 years were advancing in years, and a large proportion were hoping to wave goodbye to their timeshares.

Several had health issues and found it difficult to access their units. Others just felt they'd got all they wanted from them. And a portion had died, in many cases leaving their heirs to take over the agreements - including their regular contributions and service charges.

The Investigation Unfolds

It was at this point the family member had ended up. She looked online for options and discovered the organization, a firm whose digital platform promised to get her out of her deal.

However, having submitted funds and booked a meeting with them, her loved ones had doubts.

Further research uncovered hundreds of people claiming they had paid money and received no benefit in return. Actually, they had suffered financially. Significant sums.

The reporting group began investigating what was happening. It soon emerged that there were questionable operators active in the holiday ownership market.

One lawyer had numerous client reports aiming to litigate against the company.

The team interviewed clients who had used the firm and they collectively described identical situations. They thought the firm would acquire their investment away from them but when they participated in a session (for which they submitted funds initially) they were told there was no potential buyers.

In place of that, they were persuaded - indeed compelled - to invest additional funds purchasing "Monster Rewards", linked to the outfit's parent company, Monster Travel.

The precise definition was somewhat vague. They seemed similar to a form of credit, offering reduced-price holidays and benefits and retail offers.

And they were reportedly "transferable with additional holders, some time down the line.

Investing money at the time would result in an long-term benefit that would pay for SMT's fees and result in the property owner in profit, freed at last from their troublesome agreement.

An unbelievable offer? Certainly, that proved correct.

A 'Misleading Scam'

If these accounts were accurate, this was a large-scale fraud.

The technique is termed a "deceptive marketing."

A business - specifically the company - "attracts the customer by promoting a defined offering and then say that's not available, pushing the individual to an alternative, lesser product or service.

That's illegal. Possessing all the evidence we had collected, we made the case to secretly film one of the organization's sessions.

The process requires time, effort, and strong justifications for why this is the only way to obtain the evidence needed to demonstrate illegal activity.

Once authorized, our small team organized a consultation with one of the organization's staff in the English town.

Posing as a ordinary individual wanting to assist his parent out of her timeshare contract|holiday ownership agreement

Daniel Fuller
Daniel Fuller

Elara Vance is a tech futurist and innovation strategist with over a decade of experience analyzing disruptive technologies and their societal impacts.